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Judgemental Sampling Method | Purposive Sampling Method | Non Probability Sampling

Judgemental Sampling  Judgmental sampling, also called purposive sampling or authoritative sampling. It is a non-probability sampling techni...



Judgemental Sampling 

Judgmental sampling, also called purposive sampling or authoritative sampling.

It is a non-probability sampling technique in which the sample members are chosen only on the basis of the researcher’s knowledge and judgment.

This method is used when a standard sampling method cannot be applied.

Judgmental sampling is most effective in situations where there are only a restricted number of people in a population who own qualities that a researcher expects from the target population.

It involves biasness.

Random Sampling vs Judgmental Sampling 

Random sampling is a method that involves randomly selecting individuals from a population to participate in a survey or study. 

Judgmental sampling, on the other hand, is a method that involves selecting individuals based on certain criteria that are predetermined by the researcher.

Example of judgemental sampling is if a researcher wants to study the buying patterns of high-end luxury car owners. The researcher may use judgemental sampling to select a sample of individuals who they believe are most likely to purchase a luxury car.

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